This was the first time I got to see a finished product on such a massive scale and so frequently in person on something like public transportation, and it was incredible seeing the first round of ads in rotation. I still get excited when a bus passes by and look to see if my ad is running.
Due to the success of the first campaign, once they received the grant for another year, Blue Bear returned and asked for a specific round showcasing their electronic music and DJ programs. Having already established the typography choices and most assets finely tuned, the new challenge was coming up with a new set of taglines and incorporating the sponsor’s logo, famed SF club Monarch. It was an incredibly quick turnaround time, as I was given 14 days total to come up with concept, copy, and solicit two rounds of feedback and approval from their team, but due to our established relationship it was a very streamlined process.